Your personal gifting assistant
A truly great gift is never "buy and forget." It’s a demanding 5-step journey. I handle four of them for you, leaving the best part to you.
First 3 ideas free · No card needed · Works in any browser
No app. No store. No updates.
Works in any browser. Nothing to install, nothing to update.
Feel the difference
One of them has forty tabs open and a gas station on the way to the party.
On your own
Handled by elf
How it works
Names, dates, and a few things they're into. Don't type. Just talk. Your keyboard can sit this one out.
You give us a few clues. We connect the dots, follow the trails, and figure out what makes them tick.
Weeks ahead, not hours. Order, wrap, relax. Express shipping? Dumped.
Three ideas, why they fit, where to buy, and what to say. You just take the credit.
Gift in hand. Timing is perfect. “How did you even remember that?”
The ones nobody thinks of
I know the little moments when a thoughtful gift makes you look like a legend.
The obvious one. Remembered early, solved the same day. I do the work, you get the credit, everybody wins.
Christmas, Hanukkah, Diwali or even Chinese New Year. Whatever they celebrate, I come prepared.
Yours, theirs and the ones you didn't know existed. First date, first kiss, first whatever. At this point you're showing off.
Everyone brings something for the baby. You bring a little something for the people who made them.
Everyone else sends a “Congrats!” text. You decided to make an actual effort.
Promotions, farewells, and all the things that deserve attention. Thoughtful enough to matter, not enough to get you called into HR.
Don't worry. Someone will bring the candle, the plant, and the wine. You won't be the boring one.
A pint on St Patrick's Day, cake for their dog's birthday, and moments nobody else thinks of. You bring the gift. I'll handle the “How did you even remember that?”
Do you recognise anyone?
You care. You just don't have three evenings and a blackboard to turn “What should I get them?” into a research project.
“Saved my anniversary. Twice.”
You always mean to start early. Somehow it's tomorrow, you've got 40 tabs open, and express shipping is already looking tempting.
“I stopped being the uncle who gives last year's toy.”
You're shopping for an entire extended universe. Too many people, too many dates, too much everything. I've got it.
“I retired the family gift spreadsheet.”
Try it right here
Pick someone below and see the kind of ideas I'd bring. No sign-up, no email.
Why me?
Reviews
Early users, from the private beta
I used to have a calendar reminder, a note on my phone, and a folder full of screenshots. Now one notification does all three. And somehow has better ideas.
Rowan T.
Private beta · 6 weeks
It reminded me it was my girlfriend's dog's birthday and I bought a £6 bandana. Now the whole Facebook knows who is the best boyfriend in the world.
Marc D.
Private beta · 2 months
Somehow I never miss a birthday or work anniversary anymore, and my team thinks I've developed a freakish memory when really I just have an elf.
Priya S.
Private beta · 5 weeks
Why we built this
My wife Valentina was born on Valentine's Day. Yes, she picked the name herself and a superpower along with it. She remembers every birthday, every anniversary, every date that matters. My mom's birthday. My friend's anniversary. Even the birthday of my mom's cousin's wife from another country I didn't know existed.
Me? I find out someone's birthday when “Happy Birthday” posts start showing up in my feed. Usually yesterday. I'm that guy.
And gifts? Every group chat goes the same way. We know he loves hiking, she loves cooking, their dog's name and probably their Netflix password. Somehow, after an hour of texting, we end up with an Amazon gift card and a bottle of whiskey. Everyone agrees just to make it stop.
I got tired of being that guy. So I built the thing Valentina's brain does, but for the rest of us.
Valentina still has her superpower. Now I have mine.
Pricing
Tell me about one person and get three ideas for their next occasion, free. Keep me after that for $0.99 a month or $9.99 a year.
$0.99a month
Try me for a season. Stop any month.
Go monthly
$9.99a year · that's 83¢ a month
Everything, for everyone in your life.
Go yearlyFAQ
Remembering the date, working out what they'd like, finding it, and getting it there in time. That's four, and they're mine. The fifth is handing it over and taking the credit. That one stays yours.
No. Talk instead. Tell me who matters and a few things they're into, and I'll do the rest. Four minutes, once, and your keyboard can sit it out.
Once you're in, I go looking for the dates you'd never have thought of — a work anniversary, their dog's birthday, the anniversary of the first date. Around twenty a year.
Yes. Open Pocket Elf in your phone's browser and add it to your home screen — you get an icon like any other, without an app store, an install, or an update to ignore.
Because it forgets you the moment you close the chat. It doesn't know your sister, doesn't remember what you gave her last year, and won't tap you on the shoulder in November.
Three gift ideas for one person's next occasion, each with the story of why it fits. You see them right after you tell me about that person. After that it's $0.99 a month or $9.99 a year — your pick.
It stays in your account. We don't sell it, share it with advertisers, or use it to train anything. You can export or delete all of it whenever you like.
No. Pocket Elf runs in your browser. Nothing to install, nothing to keep updated, and it works the same on a laptop, a tablet or a phone.
Still unsure? Read all questions →
Four minutes now and you'll be ready for it.
Get your first 3 ideasFirst 3 ideas free · No card required · Works in any browser